Innovation in process development within companies has the ability to generate competitive advantages and add value to the business. Technology is also present in customer engagement helping to manage service teams. Within this transformative vision, and focused on the company’s values, SLC Agrícola has adopted the Customer Relationship Management (CRM) platform “Sales Force”, one of the best in the world for customer relationship management.
By using this tool, it will be possible to monitor both the sales team and know what the real needs of each customer are, to be able to better serve them. According to Seeds Sales Manager Ricardo Oliveira, the company has contracted the CRM which received the top rating from Gartner, the world leader in unbiased technology research and counseling, which measures software performance. “The objective of SLC Agrícola is to strengthen the relationship with its customers,” he notes.
Between October 7 and 11, the new system was implemented along with the training of the sales team and administrative staff at SLC Agrícola’s headquarters in Porto Alegre (RS). “Initially tests were performed and then the tool started to be included in the official production environment,” explains Oliveira, noting that this software will bring more confidence in the information supplied to the sales team members, as well as faster sales processes. “We will have more information about the customers so that the company can attend to them more efficiently, with more adherence to what they are looking for,” he notes.
Oliveira informs that the Sales Force platform will be used by the soybean seed sales team. He also states that all customer data is recorded in this tool such as contact details, preferences and property registration. According to the manager, the information becomes more part of the company with the guarantee that it remains and is not lost when there is a change. “As the supplier/customer relationship evolves, more information is collected, the software is being fed and in the future it will provide more accurate and complete information regarding what the customer needs, helping the salesperson,” he says.
